Weird Fish clothing brand pops up at Lakeside Village

Weird Fish, which has a mission “to produce well priced, well made and distinctive clothes that become instant feel-good favourites”, opened a new pop-up store at the centre last week.

Located in Unit 8, Weird Fish takes the place of the re-located TOG24 store and will be a tenant at Lakeside Village for an initial 12 months.

The company, founded in 1993, prides itself on the provenance and quality of its clothing. It works closely with trusted suppliers to ensure factories adhere to strict rules, like no child labour, and is always looking for cleaner and greener processes.

From shirts and shorts to dresses and fleeces, Weird Fish has a wide range of clothing and accessories for men and women.

Di Mellis, centre manager at Lakeside Village, said: “We’re thrilled to welcome the Weird Fish pop-up store to Lakeside Village.

“Weird Fish offers a wide range of quality and affordable casual clothing with a focus on sustainability. The pop-up will be a great addition to the centre and I’m sure our shoppers will love it.”